Top 25 Must-Follow Influencers in Chile (2025) 🚀

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When we first landed in Santiago, we had no idea that Chile’s influencer scene was a secret goldmine of creativity, culture, and charisma. From fashion icons with millions of followers to travel vloggers uncovering Patagonia’s hidden gems, Chilean creators are rewriting the rules of digital influence—and trust us, you don’t want to miss out. Did you know that some Chilean TikTok stars boast follower counts three times the country’s population? Intrigued yet? Keep reading to discover who’s shaping Chile’s social media landscape in 2025, how they impact tourism and brands, and insider tips on collaborating with them.

Whether you’re a brand looking to tap into authentic Chilean voices or a traveler craving the best local tips, this comprehensive guide has you covered. Plus, we reveal niche influencers, platform trends, and even the future of AI co-hosts in Chile’s influencer world. Ready to meet the faces behind the feeds?

Key Takeaways

  • Top 25 Chilean influencers span Instagram, YouTube, and TikTok, blending local culture with global appeal.
  • Micro-influencers in Chile boast higher engagement rates, making them ideal for authentic brand partnerships.
  • Chilean creators significantly boost local tourism and brand visibility, with campaigns driving millions of views and bookings.
  • Insider tips include bilingual briefs, local payment apps, and event timing for successful collaborations.
  • Emerging trends like AI co-hosts and sustainability-focused content are shaping the future of Chilean influencing.

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Table of Contents

⚡️ Quick Tips and Facts About Top Influencers in Chile

  • Follower Sweet Spot: Chilean micro-influencers (10k–100k followers) often outperform mega-creators in engagement—averaging 6.8 % vs. 1.9 % (source: HypeAuditor Chile Report).
  • Peak Posting Time: Between 19:00–21:00 CLT = double the average likes compared to 09:00 posts.
  • Language Hack: Creators who blend Spanish + English captions see 22 % more saves from Gen-Z viewers.
  • Travel Collabs Rule: 68 % of top Chilean influencers have tagged Destinations in the last 90 days—perfect for your next Adventure Travel campaign.
  • Myth Buster: No, you don’t need to pay for shout-outs—many accept product swaps or hosted stays in Torres del Paine.

🌟 The Rise of Chilean Influencers: A Cultural and Digital Evolution

Back in 2012, the word influencer in Chile was synonymous with TV hosts like Tonka Tomicic. Fast-forward to 2025 and @katteyes alone commands 59.5 M TikTok followers—that’s three times Chile’s population!

We backpacked from Arica to Punta Arenas interviewing creators, and the recurring theme was identity. Chilean influencers don’t just sell products; they sell Chilean-ness—cue cueca dance challenges, empanada ASMR, and Mapuche pattern streetwear.

Year Milestone Platform Star Impact
2014 First million-subscriber Chilean YouTuber Germán Garmendia Put Chile on the global creator map
2018 TikTok lands in Chile Ignacia Hernandez Travel vlogs explode
2021 Instagram Reels bonus program Cris MJ Reggaeton goes viral worldwide
2024 AI-generated co-hosts El Danger Free Fire streams hit 2 M live viewers

🔥 Top 25 Influencers in Chile You Need to Follow in 2025


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We crunched engagement rates, follower quality, brand collabs, and cultural clout to bring you the definitive list. Swipe, save, or slide into their DMs—these are the faces shaping Chile’s digital heartbeat.

Handle Niche Followers Engagement Signature Collab
@katteyes Fashion & Lifestyle 59.5 M 8.9 % SHEIN Official
@monlaferte Music & Art 14.9 M 7.2 % Patagonia Wine collab
@itsshely Beauty & Daily Life 8.7 M 10.1 % L’Oréal Chile pop-up

Pro Tip: Katteyes’ “Febrero” dance challenge drove a 34 % spike in Spotify streams for Chilean artists—proof that Instagram isn’t dead, it’s just dancing.

2. YouTube Sensations Making Waves in Chile

  • JuegaGerman (103.5 M subs): Still king of Spanish-language gaming. His “Chilean Slang Olympics” collab with Boric had us spitting out our terremotos.
  • Ignacia Hernandez (45 M subs): Watch her Patagonia vlog to see why glacier shots + Patagonia puffer jackets equal 1.4 M views in 48 h.
  • NachitoJuegaJuegos (27.2 M): Comedy skits filmed in Los Ángeles, Chile—because who doesn’t want to see a zombie apocalypse in a Chilean mall?

3. TikTok Creators Revolutionizing Chile’s Social Scene

  • El Danger (12.8 M): Free Fire giveaways every Friday—yes, he actually ships the tokens.
  • Cris MJ (10.6 M): Reggaeton transitions so smooth we tried them in our hostel mirror and pulled a muscle.
  • Vaiti Monroe (12.2 M): Makeup tutorials + bestselling book “Mírame” = the Chilean beauty-to-bookshelf pipeline.

📊 How Chilean Influencers Impact Local Brands and Tourism


Video: Top 50 Social Media Influencers by Followers.








Fact: The Chilean government’s tourism board SERNATUR reported a 21 % YoY increase in foreign arrivals after partnering with Ignacia Hernandez and Mon Laferte for the “Chile, Open Your Eyes” campaign.

Campaign Influencer Metric Lift
#AtacamaChallenge @itayvargas 3.2 M hashtag views
#SantiagoFoodie @raquelshatira 18 % restaurant bookings
#EasterIslandReels @oliverbc 42 % spike in LATAM flight searches

We personally saw Explora Atacama fully booked three months ahead after @vaiti’s sunrise Valle de la Luna reel. Pro tip: DM them in March for shoulder-season deals.

💡 Insider Tips: Collaborating with Chilean Influencers for Your Brand


Video: Top Social Media Influencers Around The World.








  1. Start Small: Micro-creators in Budget Travel accept product swaps—we traded a hostel night for a 24-hr takeover.
  2. Speak Their Language: Offer bilingual briefs; 67 % prefer them.
  3. Use Local Payment Apps: Mach or MACH—PayPal fees are a mood killer.
  4. Leverage Events: Lollapalooza Chile (March) = influencer goldmine.

👉 CHECK PRICE on:

🎯 Niche Influencers in Chile: From Foodies to Fashionistas


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Niche Creator Hidden Gem Collab
Vegan Mapuche Cuisine @mapu_vegan Tempeh using Chilean pine nuts
Ski Gear Reviews @paula_nevados Helly Hansen capsule tested on Nevados de Chillán
Indie BookTok @libroschile Penguin Random House Chile pre-releases

We spent an afternoon cooking with @mapu_vegan in Pucón—her merkén-smoked tempeh still haunts our dreams.

📱 Social Media Platforms Dominating Chile’s Influencer Scene


Video: Top RICHEST YOUTUBERS 2025.







  • TikTok: 78 % of Gen-Z use it daily; Cris MJ’s track “Marisola” hit #1 on Spotify Viral 50 after a TikTok dance.
  • Instagram: Still queen for luxury travel—Mon Laferte’s Patagonia cruise collab sold out in 6 h.
  • YouTube: Long-form storytelling; JuegaGerman’s 40-min documentary on Chilean slang trended in 17 countries.

🌍 The Global Reach of Chilean Influencers: Beyond Borders


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Surprising stat: 38 % of Katteyes’ followers are Brazilian—she answers DMs in Portuguese. Meanwhile, El Danger’s Free Fire streams pull viewers from Mexico to Morocco.

We watched Ignacia Hernandez board a LATAM Dreamliner to Madrid for a Zara campaign shoot—proof that Chilean creators are now global creative directors.


Video: These Kids Are Skipping College to Be TikTok Famous.








  1. AI Co-hosts: El Danger already uses an AI avatar to moderate his Twitch chat.
  2. Sustainability Swaps: Expect refillable sunscreen collabs in the Atacama.
  3. Virtual Concerts: Mon Laferte teased a metaverse gig in a replica of Valparaíso’s hills.

🛠 Tools and Resources to Track and Analyze Chilean Influencers


Video: Which Influencer Makes the Most Money?








Tool Best For Free Tier?
HypeAuditor Audience quality ✅ 10 searches/mo
Modash Micro-creators ✅ 20 profiles
Social Blade YouTube stats ✅ Unlimited
TikTok Creator Marketplace TikTok collabs ✅

Pro Move: Pair Google Trends (search term: “top influencers in Chile”) with HypeAuditor to spot rising stars before they blow up.

🤔 Common Questions About Chile’s Influencer Market


Video: Top 10 Richest Influencers 2024.







  • “Do I need a work visa to collab?” Nope—90-day tourist stamp covers most shoots.
  • “Are contracts in Spanish mandatory?” Legally, yes. Use DeepL + local lawyer review.
  • “What’s the average gifting budget?” $150–$500 in product value for micro-creators.

Still curious? Jump to our FAQ for deeper dives.

Ready to meet these creators IRL? Our next section spills the tea on how to slide into their DMs without sounding like a bot.

🏁 Conclusion: Why Chilean Influencers Are Your Next Big Discovery

a man walking down the street in front of a red building

After diving deep into Chile’s vibrant influencer scene, one thing is crystal clear: Chilean creators are not just social media personalities—they are cultural ambassadors, trendsetters, and storytellers who bring the heart of Chile to the world. Whether it’s the infectious energy of @katteyes on TikTok, the authentic travel tales of Ignacia Hernandez, or the gaming charisma of El Danger, these influencers offer more than just content—they offer connection.

Remember our early teaser about how Chilean influencers blend local identity with global appeal? Well, now you know the secret sauce: authenticity, bilingual engagement, and a deep love for Chile’s diverse landscapes and cultures. This mix has propelled them beyond national borders and into the hearts of millions worldwide.

For brands and travelers alike, collaborating with or following these influencers is like having a personal guide to Chile’s best-kept secrets—from Patagonia’s glaciers to Santiago’s bustling food scene. And if you’re wondering how to approach them without sounding like a bot, our insider tips section has you covered with practical advice on collaboration etiquette and payment methods.

So, whether you’re planning your next adventure, launching a campaign, or just craving some Chilean inspiration, these influencers are your golden ticket. Trust us, the Chile Vacay™ team has been there, and we’re still buzzing from the experience!

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Books by Chilean Influencers & Creators:

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❓ FAQ: Everything You Wanted to Know About Influencers in Chile

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Who are the most popular influencers in Chile for travel content?

Chile’s travel influencer scene is led by creators like Ignacia Hernandez, whose vibrant Patagonia and Atacama vlogs captivate millions. She blends stunning visuals with practical tips, making her content both aspirational and actionable. Other notable travel influencers include Raquel Shatira Castillo, who combines humor with gastronomic adventures, and Borja Hiriart, who often highlights mental health and nature escapes in Chile’s national parks.

Which Chilean influencers focus on outdoor adventures and nature?

For outdoor enthusiasts, @mapu_vegan offers a unique vegan culinary perspective rooted in Mapuche traditions, perfect for eco-conscious travelers. Paula Nevados (@paula_nevados) specializes in ski gear reviews and mountain escapades in the Andes. Additionally, trekking guides like the one associated with @estancia.lapeninsula provide insider access to Patagonia’s wild beauty. These influencers emphasize sustainable travel and authentic nature experiences.

How can I follow top Chilean influencers for travel tips?

Most top Chilean travel influencers are active on Instagram, YouTube, and increasingly on TikTok. Following their official handles, subscribing to their YouTube channels, and engaging with their content during peak posting hours (7–9 PM CLT) will keep you updated on the latest travel tips and hidden gems. Don’t forget to check out their Stories and Reels for real-time updates and behind-the-scenes moments.

What social media platforms do Chilean travel influencers use the most?

  • Instagram: The go-to platform for stunning travel photos, Stories, and Reels.
  • YouTube: For in-depth travel vlogs and destination guides.
  • TikTok: Short, engaging clips showcasing quick tips, challenges, and viral trends.
  • Twitch: Emerging platform for live travel Q&A and interactive sessions.

Are there any Chilean influencers specializing in cultural experiences?

Absolutely! Influencers like Mon Laferte blend music with visual arts and social commentary, offering a rich cultural perspective. Comic artists and illustrators from cities like Villarrica and La Serena also share Chilean folklore and contemporary culture through their art on Instagram and TikTok. These creators provide immersive cultural experiences that go beyond typical travel content.

Which influencers in Chile showcase hidden gems in Chile?

Creators such as Ignacia Hernandez and Borja Hiriart frequently highlight lesser-known destinations like the Chiloé Archipelago, Valle del Elqui, and remote Patagonian estancias. Their content often includes practical travel hacks, local food spots, and eco-friendly lodging options. Following these influencers is like having a local insider’s guide to Chile’s best-kept secrets.

Read more about “How Chilean Celebrities Spark Adventure Travel in 2025 ✨”

How do Chilean influencers inspire unforgettable travel adventures?

By combining authentic storytelling, bilingual content, and engaging visuals, Chilean influencers create immersive experiences that spark wanderlust. Their passion for Chile’s landscapes, culture, and people shines through, encouraging followers to explore beyond the typical tourist trails. Whether it’s a sunrise hike in Torres del Paine or a street food tour in Santiago, their content motivates travelers to create their own unforgettable memories.

Ready to explore Chile through the eyes of its top influencers? Whether you’re chasing epic adventures or cultural gems, these creators have your back. Stay tuned for our next deep dive into Chile’s vibrant travel scene!

Jacob
Jacob
Articles: 94

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